Okusinziira ku alipoota eyafulumiziddwa Teleborsa gye buvuddeko, kkampuni ya British American Tobacco (BAT) Italy yategese omukolo omunene ogw’okutongoza mu kibuga Milan, n’etongoza mu butongole ekyuma kyayo ekipya ekya taaba ayokya, glo Hilo. Mu butongole kino kitegeezeddwa nga "enkyukakyuka mu tekinologiya mu taaba ayokya," ekintu kino tekikoma ku kubaamu bikuta bya taaba ebikoleddwa mu Yitale 100% wabula era kiraga enkola ya BAT ey'amaanyi mu katale ka Yitale-okuteeka ssente ezisukka mu bukadde bwa €500 mu myaka etaano, okugaziya okufulumya kwayo okw'ekika kya taaba okw'ekika ekipya-okwokka mu nsi yonna, n'okugattako okufulumya 16 layini. Ebintu bino bitunuulidde obusobozi bw’akatale ka wano n’okwanguyiza okutunda ebweru w’eggwanga mu nsi yonna.
1. Okutongoza ebintu ebipya: Yitale efuuse emu ku butale obusoose mu nsi yonna, nga e-cigarette cartridges zikolebwa mu ggwanga lyonna.
Nga ekintu ekikulu ekya British American Tobacco (BAT) mu katale ka taaba akapya, okutongoza glo Hilo kutambuza amakulu agawera. Okusinziira ku ndowooza y'ebintu, kkatiriji zaayo 100% zikolebwa mu Yitale, nga kigenda mu maaso n'obweyamo bwa kkampuni eno eri "omutindo gw'omu kitundu." Okusinziira ku ndowooza y’akatale, Yitale y’emu ku nsi ezisoose mu nsi yonna okuleeta enkola y’obutonde bw’ekyuma kino mu kibiina kya BAT Group, ekiraga obukulu bwakyo obukulu mu nteekateeka.
Okulonda Yitale ng’akatale akakulu si kabenje. Okusinziira ku Fabio de Petris, akulira kkampuni ya BAT Italy, akatale ka taaba omupya mu Yitale kakuze nnyo-mu kiseera kino, nga kimu kya kusatu ku bakozesa taaba mu Yitale bakozesa dda ebintu ebipya ebya taaba, ekitundu ekisukkulumye nnyo ku kigero ky’Abazungu. Ebiwandiiko biraga nti omuwendo gw’abantu abapya abanywa taaba mu Bulaaya guli obukadde nga 30, nga Yitale yokka erimu obukadde 25. Omusingi guno omunene ogw'abakozesa n'okukkirizibwa okungi bigifuula "ekifo ekituufu eky'okugezesa" okutongoza ebintu ebipya.
2. Okwongera ku busobozi bw’okufulumya: Okuteeka ssente obukadde 500 okugaziya okufulumya layini 16, ekifo kya Trieste kifuuka ekifo ekikulu.
Okuwagira okufulumya glo Hilo mu bungi n’okutunda ebweru w’eggwanga mu nsi yonna, British American Tobacco (BAT) yali yateekateeka dda mu maaso mu busobozi bw’okufulumya. Mu mwaka gwa 2023, ekibiina kino kyaggulawo ekifo kyakyo kyokka eky’ensi yonna eky’okufulumya ebintu ebipya mu Trieste, Italy, era ne kikola enteekateeka y’okusiga ensimbi ey’emyaka etaano-okusukka obukadde bwa €500.
Gye buvuddeko, ekibiina kino kyayongera okulangirira nti kyayongeddeko layini 16 ezikola taaba ayokya ku base eno, naddala ku musingi gwa glo Hilo. Mu butuufu, enkulaakulana y'obusobozi bwa base eno yali yatandise dda: mu kusooka ng'essira liteekeddwa ku kukola ensawo za nicotine ez'omu kamwa, kati egaziye okutuuka ku kitongole kya taaba ayokya, n'ekola ensengeka ya "multi-category coverage, full-chain production". Mu kiseera kino, ensawo z’omu kamwa eza base eno ziweebwa amawanga 14 mu nsi yonna, era abakozi beeyongedde buli lukya okuva ku mutendera gwe baasooka okutuuka ku bantu 350. Nga layini empya ezifulumya ebintu zizze ku mutimbagano, abakozi bagenda kwongera okugaziwa.
3. Emirimu n'okutunda ebweru w'eggwanga: "emigaso egy'emirundi ebiri" egivuga enzirukanya y'ebyenfuna by'omu kitundu.
Ensimbi za British American Tobacco (BAT) mu Yitale si kusalawo kwa bizinensi yokka; era kiyingiza amaanyi mu by’enfuna by’ekitundu. Okusinziira ku nteekateeka eno, ssente obukadde bwa €500 mu myaka etaano zijja kutondawo emirimu nga 2,700 mu ngeri etali butereevu, ate mu kiseera kye kimu zijja kuleeta ebifo 600 obutereevu n’obutatereevu nga bayita mu kukolagana n’emikwano gya wano, nga zikwata ku nzirukanya y’emirimu, okufulumya, n’okugabira abantu ebintu.
Mu bbanga eggwanvu, ekifo kya Trieste kigenda kufuuka "ekifo eky'ensi yonna eky'okutunda ebweru w'eggwanga" ekya BAT eky'ebintu ebipya ebya taaba. Nga layini empya 16 ezikola taaba zikola, ng’oggyeeko okutuukiriza obwetaavu bwa Yitale mu ggwanga, ebintu bingi ebya glo Hilo bigenda kusindikibwa ku katale k’ensi yonna okuva wano, okwongera okunyweza okuvuganya kwa BAT mu nsi yonna mu mulimu gwa taaba ayokya.
4. Okugaziya mu nsi yonna: Okutandikira mu Yitale, n’eddirirwa Poland ne Serbia.
Okutongoza glo Hilo mu Italy ddaala lyokka erisoose mu kugaziya kkampuni ya British American Tobacco mu nsi yonna. Okusinziira ku nteekateeka ezaazuuliddwa emabegako, layini y’ebintu eno egenda kuyingira mpolampola obutale bwa Poland ne Serbia.
Nga ebintu ebipya ebikolebwa mu taaba bifuuse yingini enkulu mu nkulaakulana y'amakolero, British American Tobacco, ng'eyita mu nkola ya "localized production + global export," byombi enyweza ebirungi byayo mu butale obukuze n'okuteekawo omusingi gw'okugaziya mu biseera eby'omu maaso mu butale obukyakula. Okutongoza n'okugaziya glo Hilo kuyinza okufuuka "key variable" mu kuvuganya kwayo mu katale ka taaba ayokya.
